Hopwood Wellness

Hopwood Wellness came to the table with a logo they loved and a clear vision for their brand — clean, calming, and rooted in natural wellness. My role was to build on that foundation and bring consistency, polish, and functionality to every customer-facing element.

Starting with the existing logo mark, I refined the brand’s visual presence by selecting a more intentional typeface that balanced modern simplicity with an organic feel. From there, I collaborated closely with the client to design packaging labels that aligned with their aesthetic preferences — soft, natural tones paired with minimal, easy-to-read layouts that felt right at home on a wellness shelf.

I created high-quality product mockups for use across their marketing materials, ensuring each product looked cohesive, elevated, and true to the Hopwood brand. The project also included designing their full e-commerce storefront, with a focus on clean user experience, mobile responsiveness, and a visual style that reinforced trust and clarity from the first click to checkout.

This project was a collaborative effort in every sense — blending the client’s creative instincts with thoughtful design execution to bring their wellness brand to life across print and digital touchpoints.

Additionally, I produced high-quality product mockups for the e-commerce platform, ensuring a seamless user experience and elevating the overall presentation of the product line. By combining strategic branding with thoughtful design, my work positioned Hopwood Wellness for a successful market entry, enhancing consumer trust and brand credibility from the outset.