RESPIRE

RESPIRE began as more than a product — it was a commitment to something essential: oxygen, breath, and clarity. As the Branding and Design Consultant for this project, I was brought in at the earliest stage to help define not just how the product would look, but what it would represent.

The name RESPIRE was carefully chosen to evoke the act of breathing — a word that feels both scientific and human, clinical yet calming. It set the tone for everything that followed. With the name established, I moved into designing a brand identity that could carry the weight of the product’s purpose: a high-performance, American-made respirator built for reliability in critical environments.

The logo design centers on a modern, custom “R” that subtly incorporates the symbol for oxygen (O₂) into its negative space — a nod to the product’s core function. The typography and structure are intentionally minimal, designed to convey calm, trust, and efficiency. From there, I built out a full visual system that extended to product packaging, digital assets, and marketing collateral, ensuring the brand would feel consistent and credible across all touchpoints.

This project allowed for a rare level of creative autonomy — giving me space to align visual design with emotional resonance and function. The end result is a brand that was not just clean and modern, but purpose-driven — communicating safety, clarity, and breath in every detail.